Head of Pricing – Maternity Cover at AppsFlyer

AppsFlyer is hiring a Head of Pricing in Herzliya as a maternity cover. The role owns pricing models, packaging and list price structures across the product portfolio, based on how customers use and get value from the platform. The company is building its own pricing engine and moving its main models onto it, and this person leads the pricing side of that change while setting up how new products get priced. The position reports to the VP Business Strategy and Operations.

What you will do

• Develop the main usage-based and hybrid pricing models, along with whatever packaging and price changes the new engine makes possible.
• Run strategic pricing projects worldwide, converting what the business needs into plain recommendations, frameworks and plans.
• Handle pricing and packaging for product launches, from pilot to general availability, with Product involved from the very start.
• Shape how AI products are priced, along with new monetization models.
• Join forces with go-to-market teams, both regional and global, to match pricing strategy, governance and process to market conditions and commercial priorities.
• Simplify the pricing operating model, covering processes, decision tools, approvals, controls and cadence, so that decisions get made faster and at scale.
• Prepare data-driven business cases and executive recommendations on pricing, packaging, incentives and monetization.
• Coordinate with Finance, Legal, Product, Sales, RevOps, Customer Success and the regions so changes are carried out well.
• Own business requirements for pricing capabilities such as governance, configuration, automation and what the customer sees, and deliver them with Product and Technology.
• Track results such as ARR, retention and consumption, then adjust the strategy to protect margin and find growth.

What you need

• 6+ years in pricing, monetization, commercial or revenue strategy or a nearby discipline, ideally at a global technology or SaaS company.
• Practical experience of designing hybrid or usage-based models.
• A pricing or packaging change you personally led from the first analysis to the rollout. The ideal example is a shift to hybrid or usage-based pricing in which existing customers were migrated.
• A commercial, strategic way of thinking that connects market dynamics, customer behaviour, product capabilities and business goals.
• Strong analytical skills for building business cases, reading performance data and reaching decisions.
• Deep knowledge of pricing governance, discounting, packaging and good practice, and of the systems behind them.
• Experience defining requirements with Product and Technology teams, automating processes and building scalable pricing tools.
• A record of influencing senior people across Sales, Product, Finance and Operations.
• A B2B SaaS background.

Nice to have

• Adtech or martech experience.